Quality Content

I've been thinking a lot about content. What makes it stick, what makes it good, and on the flip side, what makes bad content? While content, whether it be stories, songs, folklore, etc has always been part of how humans communicate, when did it become the holy grail for marketers, advertisers, brands, and companies?

Let's start with the definition of content: Something that is to be expressed through some medium, as speech, writing, or any of various arts. The interesting point here is that the medium has changed or rather, increased. While content used to be passed through word of mouth, letters, television, or radio, it now has a seemingly never ending distribution model. But, does that mean everyone and everyone HAS to be there? I don't think so.

Good content has a why behind it. Not only does it fulfill a need, but it should be the consumer's or human's rather, option on when to consume. A breaking news story, a friend's personal accomplishment, a funny picture, or even new music- we can consume this type of information 24/7. Both a blessing and a burden, it desensitizes us and distracts us from quality.

So many pieces of content are written for their search rankings, not for the pleasure of creating something from scratch. Tag this word, link off to another site, all to ensure you're seen by a consumer. Of course, someone's hard work deserves to be seen, but when will we get back to a place where a great review suffices as a way to drive people there?